Hello and welcome to my blog. My name is Heather and I currently hold a B.S. in Marketing from Metropolitan State University in Saint Paul, MN, and am pursuing my M.S. in Marketing with a Certification in Social Media from Southern New Hampshire University. I spent many years as a Fraud Analyst in the banking industry and find the delicate balance between protecting customer information, while also engaging them socially, to be a very interesting topic. This blog is an effort to bring together my prior career in banking with my educational pursuits in marketing, and hopefully shed some light on the importance of using social media in banking. So welcome to my blog – a mishmash of marketing, social media, and banking!